Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization.
Though they often overlap, each type of graphic design requires specific set of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.
Whether you are an aspiring designer or seeking design services for your business, understanding the eight types of graphic design will help you find the right skills for the job.
1. Visual identity graphic design
2. Marketing & advertising graphic design
3. User interface graphic design
4. Publication graphic design
5. Packaging graphic design
6. Motion graphic design
7. Environmental graphic design
8. Art and illustration for graphic design
Graphic design is an ever-growing field, and the demand for specialized and skilled designers is on the rise. When you’re looking for the right person to take on a design job, knowing the different types of graphic design will help you identify the specialist you need.
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